Redbox has a special announcement for us:
“In a first, Redbox announces a marketing partnership with Paramount Pictures for the studio’s upcoming Transformers: The Last Knight theatrical release on June 21st.
The nation’s No. 1 rental service is marketing the movie with posters across more than 40,000 kiosks nationwide. Consumers renting the previous film in the franchise, Transformers: Age of Extinction, on DVD or Blu-ray Disc receive a $5 credit online when purchasing a ticket to see Transformers: The Last Knight.
While Redbox partners with retailers and consumer products brands regularly, this is the first time it has partnered with the theatrical division of a studio to provide nationwide exposure for a box office title.
“This distribution agreement is a win for Redbox, Paramount and, most importantly, consumers,” Galen Smith, CEO of Redbox, said at the time.
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