Gates are now open at Nuremberg, Germany for the biggest European Toy Fair of this year. A new record: 2,871 exhibitors will be presenting some 75,000 toylines at the 68th edition of Nuremberg Toy Fair.
Hasbro, one of the biggest exhibitors on the fairground will be unveiling their 2017 lineup for the first time; a tradition which they usually reserved for the London Toy Fair. The lineup features Transformers: The Last Knight, Transformers Generations line for 2017 and the same for Transformers: Robots In Disguise.
Other than official images and information sent to us, we do not expect lots and lots of photos or details since Nuremberg Toy Fair is for selected audience only. The audience include Wholesalers, Retailers and prospective License Holders. Most of the time, non-disclosure and non-photography agreements are involved and Hasbro is no exception.
Transformers toy manufacturer will also take participation in a 20-minute presentation for license holders. Markus Pfitzner of Hasbro Deutschland will speak on how licensing themes can push a business forward.
Other than toys from Hasbro, Transformers related merchandise will be on display and you can take a look at the list on our previous news post… in case you missed it.
Nuremberg Toy Fair will take place from February 1st to February 6th 2017.
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