Here’s a little bit of news which flew under our radar, but caught our attention thanks to China Licensing Expo 2016 where Hasbro is aiming to become a huge presence with our beloved Transformers Franchise.
Zhang Yuchen, general manager of Hasbro China, expects 2017 to be a big year for Transformers.
“We now expect to see explosive growth in the sale of Transformers products in China with the upcoming series of movies,” he added. Looking back, Transformers has enjoyed an unparalleled popularity in China since 1988 when it became the first Western animation to be aired in the country.
Fans can also look forward to visiting a Transformers-themed hotel in Shanghai that will be completed in 2018. The hotel will be operated in partnership with American hotel chain Marriott. Located within the Disney Resort, the themed hotel, the first of its kind in the world, will feature 100 rooms.
Zhang is optimistic that with the surge in nostalgia for the toys and the growing profitability of selling peripheral products from a movie in China, 2017 could very well be “the year of Transformers”.
You can read more at China Daily.
On October 19th, Hasbro will attend China Licensing Expo 2016 with their upcoming plans for the country.
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