Last Monday, Hasbro issued a press release stating that they will be partnering with developer Kabam to develop a new Transformers related mobile game. Variety caught up with them to have a chat.
The company states that the new game is under development for nearly a year and will be ready by the 2nd Quarter of 2017. Therefore, the fans should expect the game to hit app stores between April and June next year.
“The Kabam-developed Transformer game won’t be Hasbro’s first for the franchise, but it will be “substantially different” from predecessors, Blecher said. Prior titles include combat city-builder game “Transformers: Earth Wars” from Backflip Studios, majority owned by Hasbro, which launched in June.”
The game will be entirely separated from known continuities such as Michael Bay Transformers Live Action Movies. Kabam commented that they will be looking into tie-in the Movies as well as Transformers: Robots In Disguise and Transformers: Rescue Bots into this game as well.
“Like Kabam’s other releases, the Transformers game will be free with in-app purchases and no advertising. The game developer is fronting the up-front budget for the Transformers game, and Hasbro and Kabam will share revenue generated from the app.”
The company also states that they will not make this Transformers game a Pokémon GO clone. Instead, the Augmented Reality aspect will be reserved for franchises such as Monopoly which we believe may turn out to be a Foursquare/Swarm type of Social Media App.
“While Hasbro and Kabam say the new Transformers game doesn’t lend itself to AR, both are exploring augmented-reality opportunities; Blecher said Hasbro games like “Monopoly” could lend themselves to location-based gameplay.”
Judging by the info given, it seems as though the new Transformers Game will take ideas from Kabam’s own Marvel Contest Of Champions and Star Wars: Uprising.
Check out the full article at Variety.
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